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Adobe Completes Acquisition of Efficient Frontier

According to Adobe the acquisition of the digital marketing company Efficient Frontier will enable it to add a multi-channel ad campaign forecasting, execution and optimization capabilities to its existing Digital Marketing Suite. Other solutions that Efficient Frontier brings to Adobe’s table are a social marketing engagement platform and social ad buying capabilities.

January 16, 2012 Author: Daniela Vaseva

Adobe Debuts Photoshop Lightroom 4 Public Beta on Adobe Labs

Adobe announced its Photoshop Lightroom 4 beta version for Windows and Mac. It is already available for free download on Adobe Labs. The Photoshop Lightroom 4 beta is a a preview of the final version of the Adobe digital photography workflow solution which allows users to import, edit and showcase their photos.

January 10, 2012 Author: Daniela Vaseva

Adobe Heads-up: Critical Reader/Acrobat Patches on Deck

Adobe is planning to release updates for Adobe Reader X (10.1.1) and earlier versions for Windows and Mac OS, and Adobe Acrobat X (10.1.1) and earlier versions for Windows and Mac in order to resolve critical security issues. The patches are expected to be available on Tuesday, January 10, 2012.

January 9, 2012 Author: Daniela Vaseva

Adobe EchoSign Now Available on iOS Devices

Yesterday Adobe has launched its free application for contracts management on iOS Devices. The application called Adobe EchoSign allows users quick access to their EchoSign accounts where they can sign any document directly from their iPhone, iPad or iPod touch devices. The application is available for free download on the iTunes App Store.

December 22, 2011 Author: Daniela Vaseva

Adobe Museum of Digital Media Announces Exhibition Launch

The Adobe Museum of Digital Art announces an exhibition by the japanese artist Mariko Mori called Journey to Seven Light Bay which starts today 12.01 a.m. at www.adobemuseum.com/TidaDome. It includes some featured projects where Mori explores the connections between the modern technologies, human conscious and nature.
December 6, 2011 Author: Daniela Vaseva

Adobe Touch Apps Available in Android Market

Adobe announced that the family of the six intuitive touch screen applications, called Adobe Touch Apps, is already available for Android 3.1 or higher in the Android Market. At the moment only one of the apps, Adobe Ideas is on iOS, the other five iOS apps versions are expected to come in early 2012.

November 15, 2011 Author: Daniela Vaseva

Adobe to Lay Off 750 Workers

Adobe, which was famous with its Flash Player and the Adobe Creative Suite has announced its plans to eliminate 750 full-time positions in attempts to reposition itself as a leader in the digital media and marketing. The restructuring of the company's earnings per share and potential growth in the target markets was discussed at a financial analysts meeting in New York.

November 10, 2011 Author: Daniela Vaseva

Adobe is Investing in Digital Media

Adobe announced plans to further align its business around the two growing market areas of Digital Media and Digital Marketing solutions. The company is a leader in Digital Media content authoring solutions, enabling customers to create, distribute and monetize digital content. The future plans are Adobe to become also a leader in the solutions for managing, measuring and optimizing the digital marketing and advertising.

November 10, 2011 Author: Daniela Vaseva

Adobe Plans to Invest in HTML5

Adobe just mentioned that it was planning to invest further in HTML5 after restructuring. According to some the changes could go even further by dropping development for Flash Player on mobiles entirely.

November 9, 2011 Author: Daniela Vaseva

Adobe Elements on the Mac App Store: 5 Implications

Today Adobe announced that both its photo software, Photoshop Elements 10 and the video software, Premiere Elements 10, are now available on the Mac App Store. The full Photoshop Elements software appearance in the Mac App Store will help anyone take advantage of stunning photo effects or utilize impressive techniques for memorable videos.

November 8, 2011 Author: Daniela Vaseva