Mapquest unveils navigation help on mobile phones
MapQuest announced a mobile map service that customers can use on their cellular phones, complete with voice directions, text and maps in a bid to expand on the popularity of its Internet maps.
The MapQuest Navigator will be marketed as a cheaper alternative to navigation systems built into cars.
In order to get the software for the service to consumers' phones, MapQuest is working on agreements with cellphone operators. The service could work in cellphones sold by Verizon Wireless and Sprint Nextel Corp., the company said.
"A big part of our future is mobile ... We have users of mapquest.com that already trust us. This is just a better way for us to guide our users to their destinations," said Alan Beiagi, MapQuest's general manager of wireless.
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