At this point in Linda's articles, you've learned about Facebook, FriendFeed, LinkedIn and Twitter. In this article, Linda shows how to pull all those social media tools together and add some glue with Posterous. Posterous is one way to share your designs, programming skills, opinions and more through a venue that can be shared on Twitter, Facebook and your blog.
I mentioned earlier in an article about Twitter that I – and many other users – use Twitter as an activism tool. This does not mean that many Twitter users are politically oriented (although many users are just that), but it means that these users eschew using social media as a hard-sell tool for services and products. Whether or not this activism can be described as "new marketing" or not is debatable. Just know that when you begin to add your "likes and dislikes" and other issues to communication tools like Posterous, you also will build a following of people who see the world as you do. When that happens, these people also are more likely to use your services and products or tell others about you.
Social media tools provide great venues to learn about other people's perspectives as well. I don't know a great designer who doesn't want to get into someone else's head to learn how to see things in a different light. Whether this makes designers more tolerant is debatable as well – I've watched many designers become rather cynical in that process. But, your travels are up to you...
Posterous provides a very powerful tool for you to share your world with others...but, in exchange, you might want to reach out and become a follower to a few other people as well. As with any other social media tool – and perhaps more than others – Posterous shows the world your "rolodex" or address book – the people you choose to follow and those who follow you can define your personality to others. While you might shrug your shoulders over this fact, think ahead to when you might need another job or a recommendation. Your life and thoughts are on display, and you can be an individual who thinks smart or just someone who throws paint on the wall and hopes it sticks like Jackson Pollock (which is doubtful).
And, as I mentioned in the last Twitter article on how not to get sued or fired when using Twitter, be just as careful about what you say and how you say it on Posterous. This warning is especially valid in light of the numerous applications that you can post to through Posterous. If you say something damaging, you've said it in numerous venues when you post to your Posterous account.
I did not go into great detail on how to use the Posterous site, as it is fairly self-explanatory. With that said, I did not mention that you can use Google Analytics on your Posterous site, set up a custom domain name and more. Use the following links to learn more about these options:
Posterous FAQ: Show and tell for any basic Posterous question you may have
Posterous vs. Tumber – Mashable article
Posterous is Changing How I Think About Blogging – Steve Rubel at Micro Persuasion writes about his Posterous experiences
Resurrect your dead blog with Posterous – DigitalBeat brings a new idea to bloggers who despair over watching their old blog die a slow death
Posterous: Minimalist Blogging – ReadWriteWeb like Posterous...learn why here