If you run an online magazine, most of your readers will never go through your archive, even if you design a neat archive page. It’s not you; it’s just that going through archives is not very popular these days. So, how do you actually make readers dig in without forcing them? How do you invite them to (re)read in a way that’s not boring? How do you make your WordPress magazine more interactive?
Call it recycling if you like, but random redirection doesn’t have to be about retreading familiar territory. Through random redirection, you offer readers a chance to hop randomly through your posts and discover content that they somehow missed. The concept really is simple. All you have to do is create a hyperlink — named, say, “Random article” — that when clicked will redirect the reader to a randomly pulled article.