Maintain Consistency With a Website Style Guide

Create consistency and unity within a website’s design

Creating style guides is fast becoming common practice for web designers, especially when dealing with content heavy sites. With a website style guide, designers are able to set and maintain a look and feel by creating a set of rules which the design follows. The process becomes flexible, easily updateable and consistent. During this tutorial Aaron Lumsden is going to demonstrate how you can implement a style guide in your own site or project.

 

Style guides have been around for quite a while now. Even before the days of the web, companies often needed to create consistent and unified visuals for their brand. This was and still is achieved through the use of brand or identity guidelines. Such guidelines are usually set out in a document and can contain information such as:

  • Brand colors
  • Typography, such as fonts, sizes, leading etc.
  • Logo positioning and how to use in different situations ie. print layout can differ from web layout
  • Tone of voice

Aaron Lumsden is not saying that a style guide should be written for every website that you’re involved with, but sometimes it does make a lot of sense to create one. The way in which he design websites is currently going through a shift. He is starting to realize that designing websites on a page-by-page basis may no longer be the appropriate solution in some circumstances.

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